Organizational Structure & Governance Policy

1. Purpose of this policy

This policy outlines the organizational structure and governance principles of LOOX private limited company established in Belgium, flanders. Its purpose is to provide clarity regarding how LOOX is structured, how its activities are organized, and how responsibilities are defined across its initiatives.

This document exists to ensure transparency, consistency, and correct interpretation of LOOX’s structure by visitors, partners, platforms, and other stakeholders.

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2. Legal entity

LOOX  is the sole legal and organizational entity responsible for all activities described on this website and related platforms.

Registered details:

LOOX bv - private limited company
Sint-Adriaanstraat 40
3150 Haacht
Belgium

Company number: BE 10 314 010 97
VAT number: BE 10 314 010 97

Contact number: +32499875555

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3. Functional structure of LOOX

Within the legal framework of LOOX, different activities exist to serve distinct operational purposes. These activities may operate under separate names and websites to clearly reflect their function, but do not constitute separate legal entities.

The separation between activities is functional and organizational, not legal.

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4. Commercial activity — Aubelle

Aubelle is the commercial e-commerce activity operated under LOOX.

Through the website aubelle.online, products are sold for LOOX’s own account, with LOOX private limited company acting as the legal seller.

Key characteristics:

• Aubelle is not a separate legal entity

• Aubelle does not have an independent company or VAT number

• All commercial responsibility rests with LOOX
   

Due to its commercial nature, Aubelle operates under:

• its own website

• its own privacy and data-processing policy

• governance practices specific to e-commerce, payments, and customer interactions
   

 

5. Content & documentation project — DataNerds

DataNerds is a content and documentation project operated under LOOX and accessible via datanerds.be

The purpose of DataNerds is to document and explain insights emerging from practical experience within digital commerce, advertising systems, and data analysis.

Key characteristics:

• DataNerds is not a commercial activity

• DataNerds does not sell products or services

• DataNerds does not provide consultancy or advisory services

• DataNerds is not a separate legal entity

• DataNerds does not have an independent company or VAT number
   

DataNerds operates under its own privacy policy, tailored to content consumption and website analytics, while remaining fully governed by LOOX.

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6. Governance and responsibility

LOOX maintains centralized governance over all activities, ensuring:

• legal compliance

• correct attribution of responsibility

• consistency across communication and structure

• protection against misrepresentation or ambiguity
   

Operational execution may differ per activity, but final accountability always resides with LOOX.

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7. Separation of roles

The separation between Aubelle and DataNerds exists to preserve clarity of purpose:

• Aubelle represents commercial execution and operational practice

• DataNerds represents reflection, documentation, and knowledge sharing

• LOOX safeguards governance, structure, and responsibility
   

This separation prevents confusion between commercial intent and informational content, and supports transparent communication.

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8. Relationship to other policies

This policy should be read in conjunction with:

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• the Privacy Policy — LOOX

• the Privacy Policies applicable to aubelle.online and datanerds.be

• the About LOOX information page
   

Each document serves a distinct purpose while reinforcing a coherent structure.

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9. Policy maintenance

This policy may be updated to reflect organizational or regulatory changes. The most recent version will always be available on loox.business.