LOOX is a Belgian company that develops and manages digital activities within one clear legal and organizational structure. Everything within LOOX is built from direct practical experience and is carried by one central entity: LOOX private limited company.

​

We did not originate as an agency or service provider, but from the need to understand for ourselves how e-commerce, advertising, and data interact in real-world conditions. That experience forms the foundation of how we work.

​

Why LOOX exists

LOOX was founded to create a stable, transparent, and legally correct framework in which multiple digital activities can operate without ambiguity regarding responsibility.

Our guiding principles are straightforward:

• understanding comes before optimization

• correct data comes before decisions

• structure prevents noise and misinterpretation

For this reason, we consciously choose a clear separation of functions, while ensuring that everything remains under one single legal entity.

​

One entity, different functions

LOOX is the only legal and organizational entity.

Within this entity, two activities currently exist with different roles, each operating under its own name and website to clearly reflect its function.
This separation is functional, not legal.

​

Aubelle

Commercial operation within LOOX

Aubelle is the e-commerce activity of LOOX. Through aubelle.online, products are sold for our own account, with LOOX private limited company acting as the legal seller.

Within Aubelle:

​

• real transactions take place

• real margins are realized

• real mistakes are made

​

Aubelle is where practical execution happens.
It is not a separate company and not a separate legal entity, but a commercial activity fully operating under LOOX, with its own privacy and data-processing policy tailored to e-commerce.

​

DataNerds

Documentation from the same practice

DataNerds is a content and documentation project of LOOX, accessible via datanerds.be. This project also operates fully under LOOX private limited company and does not have its own company or VAT number.

​

The role of DataNerds is to document what we learn within our activities, including insights derived from e-commerce and advertising analysis, such as:

​

• how Google Ads measurement works

• where data becomes confusing or contradictory

• why small configuration details can have significant impact

​

DataNerds does not sell products or services and does not have an advisory function. It operates under its own privacy policy, adapted to content usage and data analysis.

​

Why we separate these roles

Although Aubelle and DataNerds both operate under the same legal entity, we deliberately separate their roles:

• Aubelle is operational and commercial

• DataNerds is reflective and documenting

• LOOX safeguards structure, responsibility, and boundaries

​

This separation allows us to:

• remain transparent about what is commercial and what is not

• avoid confusion for visitors and platforms

• share insights without a hidden agenda

It is a deliberate choice for clarity, not distance.

​

What we stand for

Within LOOX, we place strong value on:

• legal and semantic clarity

• respect for context and data

• transparency about what we do and what we do not do

Everything that grows within LOOX must logically emerge from practice and understanding — not from promises.

​

Contact us

For general inquiries, privacy-related questions, or formal correspondence, you can contact:

LOOX private limited company
Sint-Adriaanstraat 40
3150 Haacht
Belgium

Company number: BE 10 314 010 97
VAT number: BE 10 314 010 97

Phone: +32 78 48 07 95
Email : info@loox.business