Privacy Policy

Last updated 13/02//2026

1. Data Controller

This website (loox.business) is operated by:

LOOX bv
Sint-Adriaanstraat 40
3150 Haacht
Belgium

Company number: BE 10 314 010 97
VAT number: BE 10 314 010 97

Phone: +32 78 48 07 95
Email: info@loox.business

LOOX acts as the data controller within the meaning of the General Data Protection Regulation (GDPR).

2. Purpose of this Website

The website loox.business serves a corporate and informational purpose.

No products are sold and no services are directly contracted via this website.

Where other initiatives (such as Aubelle or DataNerds) are referenced, they operate under LOOX BV but maintain their own dedicated websites and privacy policies.

3. Activities Operated by LOOX

LOOX operates different initiatives under distinct trade names.

3.1 Aubelle

Aubelle (aubelle.online) is the commercial e-commerce activity of LOOX.

A separate privacy policy applies to aubelle.online, specifically adapted to e-commerce transactions and customer data processing.

3.2 DataNerds

DataNerds (datanerds.be) is a knowledge and professional guidance initiative operated under LOOX.

Where applicable, paid educational or guidance services offered via DataNerds are legally provided by LOOX. A separate privacy policy applies to datanerds.be, tailored to content usage and digital service delivery.

4. Personal Data Processed via loox.business

When you visit or interact with this website, LOOX may process the following personal data:

4.1 Technical Data

IP address
Browser type
Device information
Server log data

This data is processed automatically for technical, security, and website functionality purposes.

4.2 Contact Form Data

When you submit the contact form, we may process:

First name
Last name
Email address
Phone number (if provided)
Any information voluntarily included in your message

Providing this information is voluntary.

No special categories of personal data are requested or intentionally processed.

5. Purposes of Processing

Personal data is processed solely for:

Responding to inquiries
Handling communication requests
Website operation and security
Preventing misuse or technical abuse

Personal data is not used for marketing, profiling, automated decision-making, or commercial tracking.

6. Legal Basis for Processing

Processing is based on:

Article 6(1)(f) GDPR — legitimate interest (website security and technical functionality)
Article 6(1)(b) GDPR — pre-contractual measures when you contact us regarding potential services
Article 6(1)(a) GDPR — consent where data is voluntarily submitted

Where processing is based on consent, consent may be withdrawn at any time.

7. Data Retention

Contact requests submitted via the contact form are stored within LOOX’s professional email environment and retained only for as long as necessary to handle the inquiry and for reasonable administrative follow-up.

Technical server logs are retained in accordance with hosting provider security policies.

Personal data is not retained longer than necessary unless legally required.

8. Processors and Data Transfers

Personal data submitted via the contact form is transmitted to and stored within LOOX’s professional email environment. LOOX uses Google Workspace as its email service provider.

As a result:

Personal data may be processed by Google as a data processor

Data may be stored on servers located within or outside the European Economic Area (EEA)

Appropriate safeguards are applied in accordance with GDPR requirements, including contractual protections such as Standard Contractual Clauses

LOOX may also rely on hosting providers and IT service providers acting as data processors under contractual safeguards.

Personal data is never sold or shared for commercial purposes.

9. Cookies

loox.business uses only essential functional cookies necessary for technical operation.

No analytical, marketing, profiling, or advertising cookies are used.

For more information, please consult the Cookie Policy — LOOX.

10. Data Security

LOOX implements appropriate technical and organizational measures to protect personal data against unauthorized access, loss, misuse, or alteration.

11. Your Rights

Under GDPR, you have the right to:

Access your personal data
Request correction of inaccurate data
Request deletion of your data
Restrict processing
Object to processing
Request data portability

Requests may be submitted to:
info@loox.business

LOOX may request reasonable identification to verify your request.

12. Complaints

If you believe your data protection rights have been violated, you may lodge a complaint with the Belgian supervisory authority:

Data Protection Authority (GBA/APD)
www.gegevensbeschermingsautoriteit.be

13. Changes to this Privacy Policy

This Privacy Policy may be updated to reflect legal, technical, or organizational changes.

The most recent version will always be available on loox.business.