Welcome to LOOX, Discover our approach to e-commerce and digital trade.
LOOX
LOOX.Business Digital Trading Advertising
About LOOX
LOOX operates in digital commerce and Google-based advertising.
We manage our own online activities and support businesses in building a stable and compliant presence within the Google ecosystem. Our work combines practical execution with structured analysis of advertising systems, policies, algorithms, and data metrics in real operating environments.
What we learn from this work is shared through DataNerds,
a knowledge and guidance platform for e-commerce operators and digital professionals in Belgium and the Netherlands.
Our Approach
The digital landscape is constantly evolving. Google policies change, algorithms shift, and performance is increasingly shaped by metrics and data structures.
For that reason, LOOX operates its own digital activities in real market conditions. Working for our own account allows us to understand how algorithms and measurement systems behave in practice.
We document our experiences and insights through DataNerds.be At the same time, we provide guidance to businesses facing:
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Account suspensions
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Policy disapprovals
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Product disapprovals
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Compliance-related challenges
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Measurement and tracking issues
At DataNerds, we analyze situations together, think through possible solutions, and work with clear frameworks and practical checklists to move toward resolution.
Our focus is on clarity, structure, and long-term stability rather than short-term tactics. We aim to build digital foundations that remain solid in an environment defined by constant change.
About
The Founder & CEO
LOOX was founded by Sara Iziqui, a young entrepreneur shaped by hands-on execution, commercial instinct, and long-term thinking.
She started in sales and launched her first e-commerce activity at 19. Over 11 years in commerce and real estate, she developed a strong understanding of business operations and growth.
During her time in commercial real estate, She helped expand her office into a new market, the French region of Belgium. In her first year, she generated €130,000 in turnover, and in 2025 she closed a €14 million transaction
At the same time, Sara increasingly recognized the opportunities created by digitalization and artificial intelligence. The real estate sector was becoming more complex due to permit processes, funding delays, supply-demand imbalances, and rising competition. In response, she began studying AI and Machine Learning basics in 2024, deepening her interest in data and digital systems.
By the end of 2025, she decided to leave real estate and fully commit to the digital space. Through a practical study case, she discovered the growing need for clarity around advertising systems, digital infrastructure, and platform compliance. From that need, she founded DataNerds, to document knowledge, simplify complexity, and guide e-commerce operators when they encounter technical or compliance-related challenges.
Keep learning. Stay transparent. Build step by step.
Partners
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Collaboration
LOOX is focused on building and refining its digital activities step by step.
We remain open to meaningful conversations with professionals who share an interest in digital commerce, structured growth, and long-term thinking.
We value thoughtful collaboration and knowledge exchange over rapid expansion. Any potential partnership is approached with clarity, realism, and alignment in vision.
If you believe there is a relevant reason to connect, you are welcome to reach out.
